Precision Branding & Conversion-Led Web Design
Turning a Local Barbershop Into a Premium Digital Brand
Set Straight isn’t just a barbershop — it’s a brand built on discipline, detail, and consistency. Our role was to translate that in-store experience into a digital presence that felt equally sharp, intentional, and premium. The goal was clear: create a website that didn’t just look good, but actively positioned Set Straight as a top-tier grooming destination while driving bookings and brand trust. Every decision — from layout to typography — was made with clarity, confidence, and conversion in mind.
A refined digital presence that positions Set Straight as a premium brand and supports consistent customer acquisition.
For Set Straight, we designed and built a modern, high-impact website that reflects the precision of their craft and the culture behind the brand. The site combines bold visual hierarchy with clean structure, ensuring first-time visitors immediately understand who Set Straight is, what they stand for, and how to book. Strong imagery, intentional spacing, and restrained typography were used to elevate the brand without overcomplication — mirroring the discipline and control found in the barbershop itself. Beyond aesthetics, the project focused heavily on usability and flow. Clear calls-to-action, streamlined navigation, and mobile-first design ensure the site performs as well as it looks — turning attention into action. Outcome: a refined digital presence that positions Set Straight as a premium brand and supports consistent customer acquisition.
